West Brom worth more than Everton!

A study in The Mail on Sunday claims that West Bromwich Albion are more valuable than Everton, and Tottenham are worth more than both Manchester City, the Premier League title-holders, and Liverpool, according to a new ‘rational' method of valuing football clubs.

Other findings that might surprise some fans are that Manchester United are the only club in England worth more than £1bn (£1,060m to be precise) and, aside from Arsenal (£943m), no other club are worth even half as much as United.

Using a new model developed by football finance expert Tom Markham, Chelsea are worth £510.5m, Tottenham £436m, Man City £401.1m and Liverpool £352.2m. West Bromwich are worth £127m and Everton £112.3m. Wigan are the least valuable current Premier League club at £42.8m.

Quotes or other material sourced from The Mail on Sunday



Reader Comments (56)

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Ian Bennett
1 Posted 24/03/2013 at 09:06:40
I read the attached which was valuing football clubs. Liverpool earn £1.5m per match day, against Manchester United’s £3.7m. That saids it all for me. £2.2m differential on just match day revenue is at least £40m over the course of the season. Not talking over a shared stadium is cutting off their noses. For us we have no option but to get in bed, for them it's looking the same as well.
Paul Gladwell
2 Posted 24/03/2013 at 09:22:30
It's in the Mail today that even West Brom are more valuable than us, just how has it come to this? What would the charlatans view be on this I mean he cannot say its the stadium issue on that one or the brand, be careful what you wish for eh.
Ian Bennett
3 Posted 24/03/2013 at 11:46:47
I thought the rs made a huge loss. They will make another loss this year. Redeveloping /new ground doesn't come free. It's a no-brainer, but thy remain in denial.

Yes they increased the commercial money from Standard Chartered and Warrior, but this doesn't dent the huge number of partners that Man Utd have. If you want to be better than United then you need to match their performance on or off the pitch.

Being top dogs of the city will count for nothing if both clubs continue to chase for 6th.

Bobby Thomas
4 Posted 24/03/2013 at 12:41:55
Paul, wasnt having a go man........

I thought they were ok for the 60k.........if not, my mistake sir.

I doubt a revamp will be able to let them match United and Arsenals match day revenue figures but they will have a significant uplift in revenue that the will be able to maximise. I haven't seen any forecasts.

That waiting list means is, as the Glazers have done at United, they can basically torch the waiting list by charging as much as they like to the maximum point of demand. Spirit of Shankly are already kicking off at ticket price hikes. Wait and see what happens if they ever get the redevelopment done!!!

Both Merseyside clubs have mismanaged the ground issue and are playing catch up way to late.

We have driven ourselves into a cul de sac. I mean, our record is shocking. Its embarrassing.

Much like the budget the budget the other day, I think people are only just beginning to realise the gravity of the situation.

As things stand..................we are completely fucked.

Paul Gladwell
5 Posted 24/03/2013 at 12:52:23
Totally agree Bobby and when West Brom are considered more valuable than us it makes me want to give up and these fools still back the charlatan, if things carry on they will all realise when it's too late.
Kevin Tully
6 Posted 24/03/2013 at 12:58:03
Liverpool have really missed the boat as regards to expanding capacity. If the financial crisis had not hit, their previous owners would have raised the funds for a new ground, and we would now be looking at one of the finest stadiums in the country on our doorstep.

The shite's new owners have realised there is no short-term payback on a new stadium, so they are going to add a few thousand seats, with extra corporate, and this will raise enough revenue to justify a large profit when they sell.

Meanwhile, Bill is auditioning new singers for one of his shows.


Richard Dodd
7 Posted 24/03/2013 at 14:22:43
So The Mail on Sunday comes up with an article by Nick Harris which values Everton at £112.3M. This figure is about 10% below the valuation given by the Club to TalkSport last week but is said to emerge from 'a new model developed by football finance expert, Tom Markham.'

Apparently, this model considers income, profits (?), stadium capacity and usage, debt and other factors to produce a like-for-like price that a neutral person might pay for any particular club.`
Not surprisingly, Man Utd tops the list, valued at £1.06 billion; Chelsea less than half of that figure and Liverpool a mere £352M to make sixth place!

Perhaps the most surprising evaluation is that of WBA, said to be worth £127M... oh,and in case you want to shop in the basement, you could snap up Wigan for a mere £42.8 million!

Eric Myles
9 Posted 24/03/2013 at 15:19:46
I guess they have put a vlaue on the ownership of the clubs and how much their owners have invested which is why WBA are more highly valued that Everton.
Mike Webb
10 Posted 24/03/2013 at 15:30:42
Richard @488, "This figure is about 10% below the valuation given by the Club to TalkSport".

The price quoted is for their 68% shareholding, so the actual valuation they are putting on the club is closer to £180m – a figure that has been touted on this site for months.

Richard Dodd
11 Posted 24/03/2013 at 15:37:05
Of course you are correct... Mike. So the Everton Board's valuation is no less than £68M above what a 'rational' person might pay for the Club!

I don`t think they are very anxious to find a buyer if that is the case, do you?

We`re fooked!

Amit Vithlani
12 Posted 24/03/2013 at 15:54:50
I personally don't believe that even at £112M (i.e. the fair value based on Tom Markham's model) there would be any takers for the club, not without a clear path to increase match day income / procure a larger stadium.

The valuation seems very high – it suggests that, despite posting operating losses and having a reduced fixed asset base, the club has a value above its total liabilities. I would be interested to see how the model treats / values player contracts.

John Crook
13 Posted 24/03/2013 at 16:05:14
A clear path to increase matchday income?? The shite have waiting lists for season tickets and we never sell out and only 35k turn up against the current champions. Simple as that.

If we had our 55k Kings Dock or Kirby, our stadium would look exactly like when we visted Bolton in January. The truth hurts!!!!

Phil Sammon
14 Posted 24/03/2013 at 16:01:57
Another pointless article regarding football finances from the Mail.

The value of any club is what someone is prepared to pay. These figures, plucked from the ether, tell us absolutely nothing.

Si Cooper
15 Posted 24/03/2013 at 16:33:56
Phil - they tell us why someone may not be wiling to stump up the current asking price.

Those with more money than sense can always trump the market, but most wealthy people have it because they are not stupid enough to waste it.

Kieran Fitzgerald
16 Posted 24/03/2013 at 17:20:43
John Crook, absolutely right. Goodison is a decrepid old ground but a huge part of the appeal for fans is the atmosphere. A shiny new ground may not have this and attendances may not pick up just because it is a new ground.
Ross Edwards
17 Posted 24/03/2013 at 18:03:12
Two words
Kenwright Out.
Richard Dodd
18 Posted 24/03/2013 at 18:32:15
After what I`ve been reading about Coventry,`the only way up`is Goodison!
Eric Holland
19 Posted 24/03/2013 at 18:45:54
Why do we need a stadium that holds 60,000? — when we only fill Goodison for the derby and a couple of other big matches.... which equates to about 35,000 blues at Goodison on a busy day/night.
Phil Walling
20 Posted 24/03/2013 at 18:43:26
Phil Salmon: you are merely chuntering the first sentence of the school primer on economics viz: "The price of a good is the price of a good."

Adapted to our situation, I suppose it should the price anyone will pay for Good(ison) — and all that goes with it!

What the article does `hold up` is our belief that Kenwright & Co are holding out for a totally unrealistic price. But, hey, given some of the clowns who have bought clubs lately, perhaps we should be grateful that we've got his brand of idiot in charge!
As even Doddy said earlier, we're well and truly fooked!

Ged Simpson
21 Posted 24/03/2013 at 18:55:51
Phill "Another pointless article regarding football finances from the Mail."

You are so right.

There are times me and my mates consider the profit loss account of Morrisons and compare it to recent profit.loss and asset worth of both Asda and Tesco and then translate this to the price of pasta.

What I get out of this excercise is about the same as I get from pointless articles like that in the Mail, ie, a realisation that I don't have the real facts at my fingertips. I don't have a fucking maggots about how to run a business of that size and that my mates are annoying me by pretending they know any more than I do.

But when we talk about football – then we are happy.

Ged Simpson
22 Posted 24/03/2013 at 19:06:20
But it may all boil down to my inability to spell?
Phil Sammon
23 Posted 24/03/2013 at 19:02:32
Phil Wailing

I'm not 'chuntering' anything.

What facts and figures has this study looked into that haven't already been dissected? It's a complete non-article that just happens to suit your agenda. Another 'expert' could quite easily use his own formula and form a completely different value league table.

Have they looked into squad value on that study by the way? How is that evaluated exactly? How much do they value Torres at these days? £50million? £5million?

The point being, value is subjective - just like this article.

And Viz is not a bad read in patches. Top Tips always delivers a laugh or two.

Neil McAlan
24 Posted 24/03/2013 at 19:14:14
I'd love to see the club use a bit of foresight and vision and team up with Liverpool City Council to organise a bid for the 2026 Commonwealth Games. This may seem a long way off to some, but it could be our only realistic opportunity to get a state-of-the-art stadium for a fraction of the cost (provided we agreed to be the sole occupant after the games instead of Liverpool).
Phil Walling
25 Posted 24/03/2013 at 19:20:05
Phil Salmon, you may well be right, but I suspect all those experts who came up with a higher figure would be working for Uncle Bill!
Ged Simpson
26 Posted 24/03/2013 at 19:28:38
Viz can at least be funny...
Marc Kilroy
27 Posted 24/03/2013 at 20:41:25
To all the doomsayers, does it really matter whether some new way of calculating club value places WBA above us? Of course it doesn't — it's about as relevant as me valuing smoky bacon above cured.

Get a grip, lads, and use some common sense.

Amit Vithlani
29 Posted 25/03/2013 at 09:22:31
John Crook - 510 - balderdash and piffle sir.

There is not some mysterious force out there which guides punters to attend games, spend money at the stadium and contribute to a club's match day income.

Instead, it is the commercial efforts of the club. A big stadium is not only about additional seats but additional (and better) facilities. It is about building proper corporate hospitality areas and marketing these as a place where punters can spend wonga and generally have an enjoyable time.

To expand our appeal, grow our base and ultimately grow our revenues we need a path to make better use of matchdays. A larger, better stadium is one way.

I don't know enough about Bolton to comment but I would wager they would have faced serious financial problems (à la Portsmouth) already without the additional revenue generating capacity brought by Reebok vs the old Burnden Park.

Mike Webb
30 Posted 25/03/2013 at 09:32:17
Amit @657, a very good point. Around the dawn of the Premier League, I can recall a midweek game at Old Trafford late in the season. Man U were, as usual, out of everything, and Everton were on our downward trajectory. We won 3-0 (Beardsley, Johnston and Warzycha if I'm not mistaken) in front of a crowd of 16,000.

There are a number of factors to attracting fans. Price is obviously important, but so are facilities, ambience and experience.

And thank you for using centuries old words to describe someone's opinion. It's all too easy to regress to profanity when one sees such fiddle-faddle!

Brian Harrison
31 Posted 25/03/2013 at 09:43:02
I suppose every club in the country is trying to maximize their income, with so many things competing for people's money, other than the most successful clubs are struggling. I have absolutely no idea how we could increase our average gates, our prices are some of the lowest in the Premier League and competing in the top half of the league has had no effect on average gates
Patrick Murphy
32 Posted 25/03/2013 at 09:38:54
I think Mike you have the wrong season, the 3-9 game you mention was the very first game of the PL era at Old Trafford, att: 31,901 and Man Utd ended up being Champions.

I'm still looking for a gate that low in a Man Utd v Everton fixture, I would have thought it was in the early 70s when both were struggling in the league.

Paul Andrews
33 Posted 25/03/2013 at 09:52:20
Steve Clarke, the West Brom manager, is doing pretty well. Bearing in mind the wage bill difference we are told by some on here means we can't compete with the teams above us:

Everton £59 million wage bill
West Brom £39 million wage bill

And only a few points below us. I can't see too many £15 million players in their side, nor too many £5 or 6 million players come to think of it.

Sam Hoare
34 Posted 25/03/2013 at 10:30:15
Paul, West Brom is a well run club but what is your point?

They have not won anything and are not higher than us in the table. Also the gap between our wages and theirs is £20m if your figures are correct (I've seen different ones) whereas I should think the gap between our wage bill and that of Chelsea or Man City is over £100m. Fact is that Everton are one of the teams outperforming other teams in the league with higher wage bills, some marginally and some considerably.

Paul Norman
35 Posted 25/03/2013 at 11:57:43
I don't know if these has been put on here before, but this analysis of Premier League wage bills was published in early Feb. Makes for an interesting, if slightly simplistic, read.
http://www.financialfairplay.co.uk/latest-news/wage-and-the-premier-league-scaled-table
Sam Hoare
36 Posted 25/03/2013 at 12:00:37
Interesting Paul. Looks like we and Swansea have the steepest climb in terms of outperforming our relative wage positions. Though of course the season is far from finished yet.
Mike Webb
37 Posted 25/03/2013 at 12:25:09
Patrick @661, you're correct, I was mixing up games. I remember the Man U game well enough, as I think we only had 3 shots all game!

Regarding the attendance I think I got it mixed up with an away game at Newcastle, though I can't seem to find the match. Looking at the archives though, I'd forgotten how low our attendances were in the late 80s / early 90s. 16,300 at home a few days before a semi-final in 1989. I know we often used to think there was a tax dodge or something going on with our attendances, but man we were poor!

Paul Andrews
38 Posted 25/03/2013 at 12:58:58
Sam, what are the different figures you have seen re West Brom wage bill?
Patrick Murphy
39 Posted 25/03/2013 at 13:12:30
Mike I just had a look at our average attendances from 1983-84 to 1989-90 and there were about 3,000 fewer people regularly attending Goodison in our glory years in comparison to the numbers who attend presently. The Cup winning team of 1984 had only a 19,288 average attendance. Bill Kenwright has had the luxury of higher gates and enormous TV revenue and still we wait for Goodison to get more than a lick of paint.

Those attendance figures also show our need for a 50,000 plus stadium is not pressing.

Sam Hoare
40 Posted 25/03/2013 at 15:11:27
Paul Andrews, the ones that are in the link that Paul Norman posted @666. They are slightly different, though no idea if they are more or less accurate.
Paul Andrews
41 Posted 25/03/2013 at 16:27:08
Sam, me neither.

The point I was making was the way David is hero worshipped for "punching above his weight... for overachieving" — Steve Clarke is a few points behind on a lot less of a wage bill.

David is not the miracle worker people would have you believe IMO.

Denis Richardson
42 Posted 25/03/2013 at 16:38:19
The current price for one share in EFC is £1,350. There are 35,000 shares in issue so that would make EFC worth about £47.25 million by that maths. Admittedly you have to add a premium for buying a controlling stake, so if the above Mail valuation is to be believed, it would cost you about £57m just to buy 51% of the club.... mmm.

I guess if the new Sky money is factored in, you could perhaps see where the value is coming from. However, given that we currently (continually) make a loss year on year, most of our commercial contracts are screwed/tied up for a few years, the stadium issue will need a lot of cash to sort out, we have a load of debt already, we only have 2 players who have a relatively high value (£10m+) and a large chunk of the new Sky money will likely go on increased player wages... just who in their right mind would pay anywhere near £112m for the club in its current state?

Interesting piece... but (imho) total bollocks.

Sam Hoare
43 Posted 25/03/2013 at 17:09:38
Paul Andrews, have a look at the link in 666 and I think you'll see evidence that suggests Moyes is doing a pretty good job (in the league at least) in terms of overachieving. Though he's not the only one.
Paul Gladwell
44 Posted 25/03/2013 at 17:35:23
Mike, Man Utd didn't do 16,000 even when they where shite — they always had large gates compared to everyone else.
Paul Gladwell
45 Posted 25/03/2013 at 17:42:46
Sorry, I never saw the response post.

I think even when we played them in the Screen Sport Cup there was 33k there compared to the paltry figure at the phoney derby in the same comp, the game Rush claimed a few which broke Dixie's record. I still argue this point to those bitter fuckers.

Paul Andrews
46 Posted 25/03/2013 at 18:11:17
Sam Hoare,

"though he`s not the only one"
Thank you.

Steven Telford
47 Posted 25/03/2013 at 20:09:37
I guess it won’t be a popular suggestion, but if there is one chance of trying to hang on to the back of the boat before it completely disappears from sight, it may be a ground share with Liverpool.
I think the “corrupt luck” of west Ham further the argument for doing so.
Noel Early
48 Posted 25/03/2013 at 22:29:30
I see a lot of people saying we couldn't fill a 50k stadium as we only fill Goodison a couple of times a year.

Why not reduce the ticket prices along similar lines like the Germans? A friend of mine attended a match in the Bundesliga recently: 65,000 people with ticket prices ranging from €15 to €30. Revenue is increased by having good facilities for food instead of the rubbish we are fed at Goodison.

Tom Hughes
49 Posted 25/03/2013 at 23:34:23
Everton were averaging just under capacity only a few seasons ago, so the current drop is hardly relevant when considering what a truly successful EFC could attract through the gates.

You also have to take into account that we have easily the largest number of obstructed views (and not just the 4k "official" ones either). There are something like 12k altogether with some form of obstruction of view. With approx 8k of these at full price. Therefore, in an era when every game can be streamed live or watched in the alehouse for nothing, is it really any surprise that some don't now bother.

On top of that, the multiple failed promises, and the complete lack of ambition of this board to back their manager.... not to mention the lies over KD and DK and any number of other things..... and people have begun to vote with their feet.

However, a successful EFC, properly backed, with modern facilities, could match all of the Johnny-come-latelies in our league, and easily fill a bigger stadium. Without the will and ambition, it can never happen though.

Sam Hoare
50 Posted 26/03/2013 at 09:33:17
Paul Andrews, 719. But he may be one of the very few to do it repeatedly over many seasons no? Can't think of many others. Wenger maybe? Curbishley when he was at Charlton?
Paul Johnson
51 Posted 26/03/2013 at 10:12:01
Valuing any business is more art than science. This is economics, the ultimate pseudo-science after all. It's ultimately the bargain struck by the buyer and seller that sets the price in any transaction.

That said, there is probably some merit in applying a common valuation model across the PL teams, if only to stimulate debate and dialogue such as this.

One of the key variables is the value of players. A few good games can see talk of millions added to the value of players like Fellaini, only for it to fall again following injury or a loss of form.

Like any model, the devil is in the detail and the unavoidable assumptions tend to undermine real-world applicability. That said, it doesn't surprise me one bit that our valuation is so relatively low.

Any potential buyer would take no time to uncover the lack of non-playing assets, the ground issue (capacity, coprorate facilities, obstructed views, site, situation etc), the overdraft, ticket sales securitisation, Finch Farm rent, negligible and fixed merchandise income, high salary:turnover ratio etc.

Against that background, who would pay £100m+ to own so many issues? We'd need a billionaire, make no mistake.

If I'm not mistaken, and please correct me (gently) if I am, BK and his chums currently own/control 68% of the 35,000 EFC shares with a notional value of ~£32m at £1,350 per share. Should they sell for a profit, has BK ever declared what will happen with the proceeds, or will it just be returned with interest to whoever loaned him the funds to buy out agent Johnson?

Does BK stand to make a tidy profit should the sale price of north of £100m ever be realised, never having invested any of his own capital? That to me is the core question.

If BK's intentions are honourable, as he would have us believe, surely the right thing to do is to sell the 68% for £32m, which is a profit on the £20m that was thought to be the cost to buy out agent Johnson, in order to find an owner willing to invest in the club once more?

Or am I dreaming...

Paul Andrews
52 Posted 26/03/2013 at 10:44:47
Sam Hoare,

One of the few to do what?

If you mean keep us around 6th/7th for 11 years that would be because at another club he would not get 11 years.

Sam Hoare
53 Posted 26/03/2013 at 10:51:14
Paul Andrews, one of the very few to reach a league position that is higher than the teams wages/transfer spend ever season. One of the few to overachieve every season in the league. Which is why he has been given 11 years.
Paul Andrews
54 Posted 26/03/2013 at 11:03:10
The trophy polisher at Goodison has underachieved for 17 years — 11 of them under the current miracle worker.
Sam Hoare
55 Posted 26/03/2013 at 11:18:57
I'm not saying he's a miracle worker Paul, just that in the league he has done a consistently good job and that's why he has kept the job.

As for trophy polishers, there's probably only a handful employed in the whole country.

Denis Richardson
56 Posted 26/03/2013 at 13:38:11
Sam - are you sure the fact that he hasn't fought back against BK and has acepted the bullshit from the board for the last 11 years isn't one of the main reasons BK has kept him on?

After all, apart from the season we finished 4th, he didn't exactly set the world on fire in his first 5 years as manager. Lowest ever points total, 17th, lowest ever goals scored in a season (less goals than games played!), one solitary league goal scored in the first 8 league games of the 05/06 season, even the year we finished 4th we had a -ve goal difference. Finishing positions for first 5 years were 7th, 17th, 4th, 11th, 6th. (Not to mention the first half of the 11/12 season).

Not saying he has not done a great job, just saying it hasnt all been roses each of the 11 years he's been here.....as you've alluded to, there've been some pretty awful times as well.

Paul Andrews
57 Posted 26/03/2013 at 14:54:33
Sam,

There is a few trophy polishers on this site.

Steve Brown
58 Posted 27/03/2013 at 13:25:51
£112m valuation, £140m stadium, £47m to pay off the debt, £50m for new players, so a tidy £350m investment for a potential buyer. Against assets that are depreciating, ie, an ageing squad and dilapidated ground. Any takers?


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