Two Steps Back, One Step Forward

The three crest options presented by the club following extensive consultation are underwhelming but are at least an improvement on the mis-step of the existing badge

Lyndon Lloyd 24/09/2013 75comments  |  Jump to last

As my previous article on this topic suggested, I was awaiting the unveiling of the options for the new Everton request with a mixture of anticipation and trepidation. I was heartened by the belief that the design of the club's new emblem was going to be in the hands of a professional agency and was looking forward to seeing an outsider's interpretation of the principal elements, not least the Prince Rupert's Tower, which is central to the visual identity.

I hate to say it – and I genuinely mean that with the feelings of everybody involved in mind –– but, like many Evertonians, I was underwhelmed by the three choices offered up following Kenyon Fraser's consultation period and design deliberations. Honestly, I was expecting four or five polished options from which to choose (as was the case when Crystal Palace opted to redesign their crest recently), although I admit I was concerned by the short runway they had on which to execute that many designs to the standard we Blues were probably expecting.

Crystal Palace presented their fans with six varying options

Good design takes time. Great design takes even longer so it's not surprising, therefore, that the three options that are now up for vote at all look a little rushed and incomplete, an amalgam of the previous crest, the much-maligned current badge and various offerings designed by fans. Director of Communications, Alan Myers, sensibly wanted to get the process completed in plenty of time for the production of next season's merchandise, but you can't help but feel that a little more time reserved for the creative phase of the process would have yielded a better outcome.

It's a shame because the consultation phase of the process was wholly inclusive and extensive and it really felt as though we were having our say on what is an emotive issue. With all the creations by fans flying around Twitter and being uploaded to the club's website, there was always a danger that an overly focus-grouped, "design by committee" approach could overcome the project and the rather haphazard feel to the final options seems to have borne that fear out.

The options show that the club and Kenyon Fraser clearly listened to fan feedback but, perhaps out of fear of repeating the error of the existing badge, it appears as though they have opted for a literal reproduction of existing elements rather than using the ideas from supporters as inspiration for a new interpretation or imagining of the key components. The result is that we're left with options that are better than the current abomination but inferior to the version that went before it.

Each of the options in their own right is an improvement on the existing "beehive" design, but you could certainly say that at least a couple of the fan-designed options are superior and more cohesive. Perhaps only Design C has really followed through on the original brief of modernizing and simplifying the previous crest and making it more striking. If a departure from the heraldic shield was going to work, though, it really needed to be a superb design and, unfortunately, C suffers from the general disappointments inherent in all three crest options and the white flash at the bottom of the shield doesn't quite come off.

The wreaths and "1878" on all three designs just seem to lack visual weight when placed next the tower and all three elements therefore feel disconnected. On the 2000-2012 crest, there was a continuity in the stroke widths on everything from the heraldic shield to the wreaths, tower and scroll that just isn't present here. This is something that could be refined, however, and I fervently hope that the club use whichever crest is selected as a starting point rather than as the finished article.

The tower, specifically and most importantly, is a big improvement on the more literal current version, though. I was really hoping for a new take on it but I'm pleased to see the slope re-introduced as a nod to the fact that the roundhouse sits on Everton Brow. The fence looks a little rigid and rectangular – a tweaked version of the previous Tower where the fence is rounded at both ends (right) sits more easily with the curves of the shield – but, again, this is perhaps something that could be refined further.

Crest B is an attempt to bridge the previous crest with the current badge but has proven unpopular due to the preference for "1878" over the laurel wreaths and the rather awkward placement of the club motto at the bottom of the shield. Again, it lacks a certain professional polish but many fans have stated a preference for the placement of the name "Everton" above the tower on this iteration and that might be something to consider on Crest A which looks likely to be selected as the winner in the vote.

Indeed, it's hard to look beyond Crest A – anecdotally it's the clear favourite among fans and frankly, it's the obvious choice. As explained above, it has its issues over a lack of consistency between the presentation of the elements, but it is easily the most traditional and "Everton" of the choices.

I have issues with the superfluous "nipple" at the bottom of the shield and scroll which has presumably been employed to retain the circular path for the scroll to wrap around the bottom but it looks a little geometric to these eyes. The overall feel is a little flat and lacking in depth, though, particularly when placed on the home jersey where the light stroke on the shield doesn't give it enough separation from the royal blue on the jersey around it. The reversed, white version that the club show on the official site would provide more contrast in this instance.

Bizarrely, though, we've come so far back around to the previous crest with this version that you have to wonder why we ditched it in the first place. Such is the affection for the 2000-2012 version that many fans have called for it to be reinstated or, at least, reworked so that it meets the objectives and rationale of the original redesign that prompted this consultation and redesign in the first place. By removing one wreath from the previous crest, you can make room for "Everton" at the top and the restoration of the scroll at the bottom with more of an overlap with the shield would create a more obvious union between the two and lessen the temptation by third parties to leave the scroll off.

A reworking of the popular 2000-2012 crest with all
the elements contained within the shield and scroll

At the end of the day, though the consensus is that the three new options that have been put to a vote haven't hit the mark, they are at least a step forward from the travesty they will replace. There have been calls for the club to scrap the vote, go back to the drawing board and come up with more options and seeing how important an issue this is – as much as some who are tired of the issue are yelling "it's only a badge!", the time and energy that's been invested in the process prove that it clearly isn't just a badge – it wouldn't be a bad idea. I can't see that happening, though, and if Crest A is the one that is chosen, it's something I, personally, can reluctantly live with but with the hope that it could be refined and improved to create something sharper-looking.

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Reader Comments (75)

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John Roberts
1 Posted 24/09/2013 at 23:01:10
Given the option, I would've voted for the reworked 2000-2012 design shown above.
Paul Kelly
2 Posted 24/09/2013 at 23:22:44
The re-worked versions on here shit on the ones the club have given us.

Should we actually go with any of them (from the club's crest designs) I can see my self imposed ban on any buying merchandise lasting a lot longer than one season, be it ten years or whatever.

Greg Dawson
4 Posted 24/09/2013 at 23:51:18
One of the things that I enjoy the most about ToffeeWeb is the plain common sense put forward by the contributors to issues that the club seem incapable of dealing with. Lyndon, you have applied your own expertise to the issue and come up with something so much better than what the club proposed just by focusing on the overall aesthetics and making minor changes. Why is it so hard for the club to make similar sound decisions? Similar to others, I could live with option A from the club, but the re-worked versions are so much better.
Karl Masters
6 Posted 25/09/2013 at 00:43:58
Such a tricky subject to get right.

Personally, I think there have to be two laurel wreaths. It's the two eyes and the tower is the nose of the 'Everton Owl' mentioned by quite a few. It's been around for 75 years, it's Everton - to me anyway.

I even toyed with a design using 9 wreaths in a circle to signify 9 championships, but it just didnt feel right to me. Similarly only having one wreath does not seem quite right.

I'm not bored with this shit, to quote another post, but I do get the feeling we could do this for months and get nowhere fast.

Eugene Ruane
7 Posted 25/09/2013 at 00:46:17
I would choose ANY of those three over the choices presented by the club, all a hundred times better.

David Pearl, 'move on' to WHAT exactly?

You want to move on, fucking move on (and nobody gives a shite what you're bored with - if you're bored, go to another thread or do something else ffs)

Seriously, is there a more meaningless and trite expression in use today than 'move on'?

It's like a child trying to control things - "I don't like this subject, why can't everyone talk about what I want to?"

Karl Masters
8 Posted 25/09/2013 at 00:59:35
Ha ha. Lyndon has deleted the bored with this shit post from whoever it was. Fair play really, Lyndon clearly has exercised a lot of thought and creativity on this subject and does not deserve to be dismissed so cheaply.
David Pearl
9 Posted 25/09/2013 at 01:13:24
Yes, you disagree and you get blacklisted.

I too miss the Owl and that represents my Everton badge. Of course my views are most important... pity I can't remove those who disagree really, isn't it.

Jamie Sweet
10 Posted 25/09/2013 at 00:48:38
I too was astounded by the seemingly lack of creative thinking that went into the three designs.

It almost seems like the designers took an attitude similar to David Pearl #301 when it came to these creations.

A is the best in my opinion but I agree with Lyndon that (assuming we won't suddenly be offered a new batch of 6 to choose from) this one should still be worked on and improved in certain areas.

It currently doesn't look so good when placed on the shirt (I believe C actually looks best in that context), but I can't say I am opposed to it overall - when all said and done it isn't a million miles away from the 00-12 version.

I think that true to the club's recent history, when faced with an opportunity to take a leap forward, we have opted for the safety first approach with the result being that we just stand still.

Eugene Ruane
11 Posted 25/09/2013 at 01:20:42
Actually, the more I look at the one on the right (the white background) the more I like it.

It has a certain class style and elegance.

Come to think of it, it's exactly those elements that are missing from the three designs the club have given us.

Paul Ferry
12 Posted 25/09/2013 at 01:56:57
David - 317 Yes you disagree and you get blacklisted.

I think the issue was your insulting attitude rather than any sort of disagreement for which you as anti-hero can come on here and whinge about censorship or whatever. You are not some sort of victim as you say but someone who sent a silly insulting post.

Thanks for a top-notch creative post I only wish that you had some influence in EFC's commercial/marketing/fan-relations branch. If only!

Love the badge on the right and Eugene mate I'm 100 per cent on board with you on the 'move-on-movement'; wasn't there a recent political gang - in the US? The ant-Wall Street folks God bless 'em - called 'move on' or had it as their slogan - ?

This is a culture not a relationship and anything ginger spouts today about the time before June-1 2013 ought to be of relevance for each and every blessed blue.

Tommy Meehan
13 Posted 25/09/2013 at 01:54:21
Good piece, Lyndon. I personally think that the club made a mistake in including the shape in the list of potential elements in a redesigned crest. Once 'shield' was chosen as the shape, the designers had already severely restricted their creative scope. I voted for a circular shape, not because it appealed to me in itself, but due to the fact that any shield design I had seen that had tried to shoehorn all the familiar elements of the traditional crest ended up looking bloated and jowly.

Had the designers not been restricted to a shield, they might have come up with a variety of designs, la Crystal Palace. In fact, some of the best fan-designed crests, in my opinion, were ones that dispensed with traditional shield and disc forms.

Paul Ferry
14 Posted 25/09/2013 at 02:11:19
Er can I add Lyndon after this (sorry) Thanks for a top-notch creative post
Michael Kenrick
15 Posted 25/09/2013 at 04:14:50
That's pretty classy, Lyndon. Even with the yellow fringe.

I like it. There's not one thing I could fault, no matter how hard I try.

Nil satis indeed.

Bobby Mallon
17 Posted 25/09/2013 at 05:42:30
I think the club should have its own badge, whatever that will be, and the fans should be able to choose their own badge, and have it sewn onto the shirt when bought. This way, everybody is happy.
Eric Myles
19 Posted 25/09/2013 at 06:23:22
I don't really like the laurels on Lyndon's design, they look like a pair of wings, so it wouldn't get my vote.

The laurels on the TW logo look much better.

And on the subject of vote. The Club were touting a number of 300,000 as the number of supporters eligible to vote in their all inclusive poll, but only 20,000 actually bothered to respond to the questionnaire and of them there are probably many like myself that will not be able to vote for real.

A case of the 'silent majority' liking the current logo?

Lyndon Lloyd
20 Posted 25/09/2013 at 06:39:53
David (317), Paul F is right. You didn't offer a contrary opinion, you merely wasted everyone's time by posting that you were bored of this shit.

If you're not arsed, don't read the article and certainly don't bother to comment on something that some of us are deeply interested in.

Paul Kelly
21 Posted 25/09/2013 at 06:59:10
If you look at the badge on the ' evertonarentwe' site you will see a design similar to Lyndon's but in a circular badge. Just drop the 'arent we' from the badge and move the ' everton' to the middle. Quality also, me thinks.
Jim Lloyd
22 Posted 25/09/2013 at 07:13:12
Thanks Lyndon, for putting so much time and creative effort into this post. It shows what could have been and the 3 designs are all "proper" Everton badges.

Personally, I love the badge on the wall along the Bullens Road. It show a reverse bit of scroll at the top of the crest with Everton Football Club above the tower. It looks like what the Club is all about to me. An original member of the football league, traditional and has Style. That's my favourite of all time and if I could get it printed somewhere, in silver, it'd do for me.

I like your centre most and if we are going to have a badge that reresents the club, then that would be my choice. Each one of these badges are good enough to be Everton's window to the world and put the club's effprts in the shade.

I also don't see why (they may do it, I just don't know) why the club doesn't also have a badge with EFC intertwined for fans to choose if they want, or Ruperts tower along with the two small laurel leaves, then we could have a bit of a choice but I suppose printing costs will come into it.

I certainly wouldn't mind buying kit with one of these badges on but I can't see myself rushing out for one of the "official" crests.

Top notch post and the club look like they will have botched up...again.

Agree with all the comments regarding the "move on" post. Big difference between expressing an opinion and telling everyone else not to voice theirs.

David Smith
23 Posted 25/09/2013 at 08:39:59
Excellent reasoned article Lyndon. And THE near-perfect design !
Your design wipes the floor with those offered by Kenyon Fraser.
I said on another thread that the ribbon needs the traditional kink in the middle.
You've added/corrected everything that's missing from crest A.

Seriously this design (not the yellow tinted one, the middle blue one) MUST be sent to the club with the backing of the 1000s of fans who WILL vote for it.
TW, you are in a strategic position to organise this design-push : "People's Club", "Just Do It" and all that.

Simon Smith
24 Posted 25/09/2013 at 09:14:42
Reminds me of the film "Brewster’s millions" where he campaigns for "NONE OF THE ABOVE!"
Whats the chance to get them to rethink it? Or is that just wishful thinking?
Barry Rathbone
25 Posted 25/09/2013 at 09:37:56
Fantastic effort Lyndon, all 3 a million times better than the current alternatives - think I go for the middle one.
Kev Johnson
26 Posted 25/09/2013 at 09:50:05
I like your design, too, Lyndon. It's aesthetically appealing. However, as I said on another thread, I think the "two eyes and a nose" element of our traditional crest is visually memorable and I associate it with us more than anything else. The way I see it, Everton are quite simply the face of football! Also, nothing could be more international than a face - it transcends language and culture in a way that the tower, laurels and Latin motto don't - so is eminently marketable.
Mike Green
27 Posted 25/09/2013 at 09:16:02
Great article Lyndon,

I for one am far from bored of this given the bearing it has on our identity (and as my Old Man would say only boring people get bored, eh.).

In all of this I think the goal of the exercise should / will have been to bring the crest into the modern era (compatibility etc), and in doing so also improve it.

Has it done either?

The original re-design failed because it tried to make wholesale changes all at once (a bit like our team selection last night.) to something steeped in our DNA.

The Tower was changed dramatically, the motto and wreaths were removed altogether, and the colours changed. No wonder it was rejected.

The club reversed at a rate of knots and I applaud them for the way they responded but for me the process was floored from the start.

Which Tower do you like (in isolation). Most people say traditional one thats been cleaned up a bit, so thats what weve got.

Which template do you want (in isolation). Most people say traditional shield so thats what weve got.

Which of the four components are most important to you? All four obviously got very high marks, with the wreaths coming last so thats dropped from one of the designs.

So in isolation, we have been given what weve asked for.

The issue is these components dont go together in isolation they got together as one, which is why the crests put forward look like a dogs dinner compared to the many of the fans efforts which have been designed as a crest which they feel represents our club and looks great, within itself.

In isolation I voted the new tower in last and also the word Everton as a component. I was also very vocal about retaining the motto.

Step up Robbie Muldoons colleagues effort, which incorporates a version of the new tower, has Everton in it and no motto.

So based on how I answered the questionnaire I should hate it, but in reality I like it so much so I emailed it to the club promoting it.

Why? Because it works. It looks right. Its got enough in it to represent and symbolise us, Im certain fits in with the technical issues the club were trying to solve and looks both modern and traditional at the same time.

My view is if you follow your head, and not your heart too much on things like this you rarely get right result. My head says we need the motto but I like the Muldoon Crest immensely and its not got it on.

On paper all of the three designs above should largely fit in with what we want after all its what weve said we want, isnt it? But it isnt.

Its my wedding anniversary today. If my missus said pick a three course meal for tea tonight, as its special, Id say something like crispy duck pancakes / steak and chips / vanilla ice cream and chocolate sauce.

On their own theyre all great - but if she dished them all up together on the same plate it would be, well, pretty rank, wouldnt it.

And I think thats what weve got here it is, after all, exactly what we asked for, isnt it? But none of us really like it.

Now, hows that for boring!

Onwards and upwards.


Robbie Muldoon
28 Posted 25/09/2013 at 10:19:00
Just add the original scroll with Nil Satis to the footer of this and surely everyone will be happy?!

Mike Green
29 Posted 25/09/2013 at 10:48:15
Robbie - in absolute fairneess to the club I got a response from Alan Myers yesterday afternoon.

As it was a personal response to a personal email I'm not sure it would be right for me to put it up on a public forum here but essentially, without commenting on your crest, he ruled out the possibibility of a fans design.

As you know, your offering, for me is easily the best and the point I made to Alan in reply was that if its right, its right, regardless of who designed it.

Adam Luszniak
30 Posted 25/09/2013 at 11:03:14
Nice article, but the re-worked versions on offer here, whilst I appreciate the skill and time taken to create them, are so similar to Crest A offered by the club, wouldn't it just be easier to go with that?

I'm not bowled over by any of the three official choices, but I would not be upset if we got A.

Chad Schofield
31 Posted 25/09/2013 at 11:07:20
Great article Lyndon, and when you see the choices Crystal Palace were presented with it's easy to feel a little short changed.Also, for what it's worth, I like your reworked crest.

Robbie #395... actually no. No I'd not like that because it has the bulbous shield and fat tower.

Nigel Green
32 Posted 25/09/2013 at 11:42:58
Not sure how to upload a picture here but I also made a reworking of the old badge. It's not the finished article but just an example of the lines the new design should have gone down.

Robbie Muldoon
33 Posted 25/09/2013 at 12:38:58
No surprise at all there, Mike, I suppose we're all just going to have to get used to the clipart effort by a PR company rather than the work of people who have a passion for design and the club. (Sounds simple really doesn't it?)

It will be too much to hope for that the Kenyon Fraser designs are just draft layouts that will be touched up in due course won't it?

People have got to look past what it is they actually like about the badges, because the elephant in the room here is how badly run the commercial side of the club is.

Rob Sawyer
34 Posted 25/09/2013 at 13:57:54
Lyndon, an excellent post where you have hit the nail on the head.

I was impressed with the consultation process up until the unveiling of the short-list of 3. There did seem undue haste (for reasons suggested above) between the end of the consultation phase and the release of the 3 options. I would have thought that several weeks would have been required to fully craft ideas that present the historic elements, that we wish to retain, in a fresh way. The 3 designs lack the "polish" and imagination needed - for example the lettering and the wreaths do not appear to be bold enough.

I suspect Option A will be chosen although I feel that, with tweaks, Option C would be more progressive.

John Keating
35 Posted 25/09/2013 at 14:20:54
Does anyone know where this yellow border originally came from and why are we including it on official or fan-designed crests?

Personally I think it's horrendous but as I say I'm not quite sure how it's come about.

Denis Richardson
36 Posted 25/09/2013 at 16:53:04
I voted A on the OS, like many people here, I await to be told by the club that option B 'won'!

Nice article Lyndon, although I cannot see the club deviating from the 3 on offer. Personally, if given the choice, I would have figured out a way to add "Everton' to the previous crest and be done with - am pretty sure hardly any fan would have had an issue with that and the club could have saved themselves a load of hassle - and money!

Whats a bit of common sense eh?

Joseph Bell
37 Posted 25/09/2013 at 19:54:59
Great article. I don’t think we should just accept something we don’t like or is just ok. Sometimes we Evertonians are too accepting of the mediocre. I don’t think other fans from other clubs would sit back and take it. The Crystal Palace examples have compounded what I already know. The three options are a disgrace. If Palace can do it right why can’t we?

I can’t accept that it is just a badge and I should stop moaning and get a life. I’ve got a life, I want a badge to be proud of. We can have both.

I personally would accept a completely unique design that relinquishes all of the old relics I.e tower, wreaths, nsno etc as long as it was modern and stylish. This might be an unpopular view but it is mine none the less.

Jay Roach
38 Posted 25/09/2013 at 20:18:42
Like many on here, I was completely underwhelmed when saw the new options. I find it hard to understand why, after all the protracted ongoings of the last months, hiring design experts, asking opinions, having fan meetings with the design people etc etc, the three designs they have come up with have been blown away by the designs shown on here by Robbie and Lyndon.

The design in the piece above is superb, would be over the moon with it, but bit gutted that the club will go with almost certainly option A not awful, but not a patch on Robbie's or Lyndon's. Can't help but think theirs are so much better because they're done with care and thought by people who genuinely love the club.

Lyndon, please forward the club your design and tell them it has strong backing on here.......for all the good it'll do!!!!!!

Tom Hughes
39 Posted 25/09/2013 at 19:54:07
Excellent post Lyndon..... as you've said it really does beg the question: why have we changed the badge in the first place? There is greater clarity and structure and elegance in the original design. The often stated quest for Simplicity means the original 1938 design is hard to beat imo..... but your offerings come closer than those in the vote, which appear rushed and rather laboured to me. As a real benchmark I would've liked to have seen the original in the vote, and perhaps options generated from a more radical blank canvas approach.
Phil Whittock
40 Posted 25/09/2013 at 20:36:37
Crest A with 'Everton' moved to the top of the shield, the tower and wreaths moved down and the wreaths made slightly smaller. Took ten minutes using Word; job done.


Joseph Bell
41 Posted 25/09/2013 at 20:55:22
I have been an Evertonian for 34 years and I have a confession. This may be controversial... but I never actually liked the 2000-2013 badge and the one before. It always looked too much like a face to me.

I also think we suffer from our main emblem: "The tower". If you have actually seen it, it is not much of a tower. It is a short fat stubby ex-drunk tank and sheep pen.

Other clubs have lions, tigers, eagles, devils, cannons etc. All symbols of power and strength.

I also have a problem with the wreaths. They are a sign of success and victory. We have not won anything in years.

Just to complete the hat-trick, I don’t like Latin mottos either. It smacks of a club stuck in the past. English is a rich enough language. We don’t need Latin.

I would like to see a fresh approach with fresh modern ideas that symbolise a new Everton. We have done it before. Why not again? I know some of you may be choking on your beer reading this, but is it that wild of an idea?

I am not a traditionalist and I am not a fan of using history to support an argument about football.

Karl Masters
42 Posted 25/09/2013 at 21:39:19
Nigel Green: that is the best effort I have seen by far. It's basically the traditional badge with 1878 and Everton within the shield. No floating bits and all in proportion. That should tick everyone's boxes!

Just a simple re-work of the old one. Top marks!

Richard Reeves
43 Posted 25/09/2013 at 21:47:26
Agree as above, all three reworkings are better than what the club came up with. These designs by Lyndon, having just the one wreath with the tower inside, are the only way you can simplify the old badge, keep all the key components, and add Everton yet still remain classy.
Richard Reeves
44 Posted 25/09/2013 at 22:20:12
Lyndon, what have you done? I was disappointed with what the club had to offer but I was willing to accept the cheapened version (A), now i'm slightly depressed. Is there anyway you could do a poll that includes your designs? I'd vote for yours, that would do me... and I wouldn't want any design agency trying to improve it; I wouldn't trust them.
Matt Doyle
45 Posted 25/09/2013 at 21:25:09
Agree with pretty much everything you say here Lyndon.

"Underwhelmed" pretty much summarises my and seemingly most fans' reaction to the club's designs, and rightly so.

Without being rude to the designers, cos it's not really their fault, all three graphics come across as rushed, timid, and reek of design by committee.

Option A is clearly aimed at the traditionalists, but they seem to have taken the idea too literally and essentially given us a kind of heritage plaque. Option B is another plaque reworked from the beehive.
(Hate to say it, both give me a nightmare vision of a future derelict Goodison adorned with - "Everton (1878 - 2018) Played Here"). There is little consistency in the styling - the same tower appears on all three badges so it must've been designed in isolation to the rest of the graphics, and you can tell because it doesn't really work with any of them. Or with the wreaths. And what's is going on at the bottom of shield C. It has two points. What for? Why all the different fonts? Like the beehive these just aren't final, finished designs.

Which brings me onto the question - who gave the designers only 7 days? Why?? 7 days to not just interpret all the fan feedback, but to design three new crests to production standard as well? "Oh and by the way if you get this wrong you'll be vilified by the entire Evertonian fanbase". They must've been shitting bricks and for me it comes across in the finished product.

It's no surprise some of the fans designs are better because they're not working under the same pressure. I worked on mine over weeks and whether you like it or not, I know I can justify every decision I made, every line was carefully considered - because anything less just isn't good enough. Because the motto doesn't say "that'll do".

The club have missed a trick by not making this an open competition because they've excluded designers who are both genuinely bothered and also free of the constraints the professionals are working under. If the club have been so patronising to assume there isn't a shred of design talent amongst it's several hundred thousand strong fanbase, then at least invite a number of design agencies, preferably with a track record in football branding, to pitch ideas rather than just the one.

Still many unanswered questions on this issue for me.

David Pearl
46 Posted 25/09/2013 at 23:58:40
Lyndon, If I caused offence I apologise. I'm not saying I was bored with your article... I think we have other issues to address and I was surely frustrated at us losing a very winnable game from a very winnable position.

Regarding the badge... I never even liked the old version to tell you the truth. Unfortunately the club have minimized our input once again with the limited choice on offer. Just frustration. However, I'd like us to make our pick (probably A... C would do) and then move forward and concentrate on what matters most. What matters most to me is to start being more competitive within the league... which seems impossible given our ownership and current stadium (as much as I don't want to let it go). Keep up the good work!

Mike Green
47 Posted 26/09/2013 at 07:15:38
Phil #531 - much better! I'll send this into the club too...hopefully we'll get there in the end.
Lyndon Lloyd
48 Posted 26/09/2013 at 07:26:57
No problem, David and apology accepted, of course. Truth be told, I'll be glad when the badge issue is over for a bit myself as we've been living through this process for a few months now.

Richard (563), we could do a poll with all the options (including my reworking, the 2000-2012 version, the current badge, etc) but it all seems a bit redundant at this point. Even though the fine print says that they reserve the right to, from a PR and face-saving point of view, the club simply couldn't turn around and ditch the vote or renege on the results in favour of another option. I'd have no problem if they did to ensure the right crest but I can't see it happening.

As David says, we'll kick on with crest A most likely and get back to concentrating fully on what's going on on the pitch.

Keith Edmunds
49 Posted 26/09/2013 at 07:40:46
is it just me who thinks that the badge (all 3 options) look too big on the shirt?
Ray Roche
50 Posted 26/09/2013 at 07:51:32
Reading most of the above posts I can't help but think that the crest we've had from 2000-2013 , the one before the kids got their hands on the crayons, was superior to all the efforts both here and those offered by the club. If the club had a scrap of decency (and common sense), they'd have held their hands up at the start of this furore and admitted they'd got things wrong and kept the crest we all loved.
What dicks they are.
Kev Johnson
51 Posted 26/09/2013 at 08:31:18
I know what you mean, Keith.

Chang has also got bigger over the years. See Hope it doesn't keep expanding. Although, I must say, it's quite a cool sponsor name and logo.

Phil Whittock
52 Posted 26/09/2013 at 10:12:07
Jay Roach
53 Posted 26/09/2013 at 10:25:41
I'm a big believer that, if something means this much to us all and is this important, we need to try all that can be done to ensure that we end up with something that we can all be proud of, and not some half-hearted piece of crap for the next ten years.

I for one am going to contact the club directly and urge them to look at the designs above and read the comments from real fans and see how much it means to us that this is done right. As someone has already said on here, the club needs to realise that it doesn't matter who designs the right feeling badge, what's right is right.

I can't believe the club has said they will not go with a design from a fan why the hell not if it's good enough? Typical closed mentality.

I'd urge anyone who feels strongly enough about it to do the same, contact them and let them know rather than sit and bleat. Up the toffees.......

Victor Johnson
54 Posted 26/09/2013 at 10:25:38

I like your ideas but with one caveat the nil satis ribbon needs a more modern look. In other words, the shield is brilliant but the ribbon isn't right. Any chance you could sort of re-jig the ribbon and give it a more contemporary feel? In that way it would satisfy the 'easily reproduced across media' criterion.

Great work, and especially the white one. Top notch, my friend.

James Lauwervine
55 Posted 26/09/2013 at 10:25:20
Joseph 542, I agree with pretty much everything you say, which is why for me the version the players are wearing this season is fine, in fact I like it. But I am clearly in a very small minority.
Phil Bellis
56 Posted 26/09/2013 at 13:05:21
James Lauwervine 607

You and Joseph have you own ways of looking at things, as do we all

As for your being in a minority, I feel it's a perfect example of the mantra "Those who do..."

But that's just my view

James Lauwervine
57 Posted 26/09/2013 at 13:30:45
Not sure I follow you Phil. Do you mean the saying "The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing", which I agree with of course, but think it's a bit strong for this.
Richard Reeves
58 Posted 26/09/2013 at 13:18:49
Lyndon (#589), I know, but it would be interesting to see the response of a poll that included your designs along with the 2000-2013 badge (the three the club are offering and the current badge). I'm just curious to see how many people prefer the tower inside a single wreath look. It's the route the club should've gone down if they wanted a simplified DIFFERENT Everton badge that had some style or at least should've been an option.

I just can't see what the club are offering as (A) will be around for too long (a season, maybe two). The fans will vote for a change before too long as we'll always be reminded of what we had before, and what we had before was almost perfect.

Steve Pugh
59 Posted 26/09/2013 at 16:45:47
Why is every one going on about wonderful Palace. One of my neighbours is a Palace fan so I asked him about the redesign of their badge...and he reckoned they were destroying the heritage of the club by trying to remove the actual Palace.

Just because they offered up 3 crap designs more than we did doesn't make them better than us, in fact, 3 lots of crap is bad, 6 lots of crap is twice as bad.

Lyndon Lloyd
60 Posted 26/09/2013 at 19:01:10
Not sure I follow, Steve. The palace (or a nod to it with the central element) is there in 5 of the 6 designs and is very prominent in the design they eventually went with, which was a refined version of the crest the fans chose.
Peter Cummings
61 Posted 26/09/2013 at 19:19:19
To my mind, the original crest before the present monstrosity was more than popular for years...

It brings to mind the adage, ''If It Ain't Broke, Don't fix It''...

I never heard anyone complain about it... 'Progress'???

Mike Green
62 Posted 26/09/2013 at 19:52:59
Steve 682 - how are they trying to destroy the actual palace?

It's clearly in 3 of the 6 designs, just as much as it was in their old badge and there's a nod to it in the other three, abeit a very vague one particularly in B but it's referenced in them all.

Unlike us their old badge needed reworking simply because it was rank.

Joseph Bell
63 Posted 26/09/2013 at 19:48:08
The whole thing is piss poor and embarrassing. Once again those in charge of our club are cocking things up when there seems to be a logical answer. That being, allow supporters to submit their designs then show us them all so we can vote on the one we think is best. There are some cracking (and some not so cracking) designs out there on the web. Even if that meant trawling through a thousand designs I would do it.

Although this may not be as important don’t let us forget the Kings dock and Kirkby fiascos.

Mike Green
64 Posted 26/09/2013 at 20:05:23
We could even have 'Crest Factor'.....
Eugene Ruane
65 Posted 26/09/2013 at 19:37:45
It's not just us who like a bit of tradition, I have mates (all aged about 58) who are Palace supporters and they don't even recognise 'The Eagles' as a legitimate nickname (and refuse to join in the cries of 'Eeeeeegaawwwws'). I've been to a couple of Palace games with them and they defiantly shout 'Come on The Glaziers!!" The badge they would like wouldn't have an eagle anywhere near it. It is a bit odd when you think about it, I mean the Crystal Palace being such a specific..erm..'thing' and the team being named after it, then suddenly someone (Malcolm Allison I think) saying 'Naah, let's call ourselves The Eagles' and so..they do. The 1970s was VERY strange.
Dean Adams
66 Posted 26/09/2013 at 20:23:31
I like the badge on last years shirt!! Why can't we just get back to what was good enough for years. It looks good, it was classy and was loved by many and served the purpose it was designed for. Some things just don't need to be modernised.
Joseph Bell
67 Posted 26/09/2013 at 20:56:34
Mike 712 - Love it!
Tommy Meehan
68 Posted 26/09/2013 at 21:03:00
Good idea on the 'Crest Factor', Mike. We could get future 'Just for Men' ad Ryan Seacrest to present it. He could make some hilarious wisecracks along the lines of 'I'm gonna go with the C Crest'. That'd have the teatime demographic rolling in the aisles . . .
Eugene Ruane
69 Posted 26/09/2013 at 21:36:59
Tommy (729) - I can see it now.

Open on soft-focus, slow-mo footage of a grinning Luvvie handing out vol-au-vents on a match day while we hear his voice.

"People see me smiling all the time but I've had this burning passion inside me since I was a kid and to be honest, I thought the chance had passed me by"

We then cut to him looking longingly at a portrait of Dave Hickson.

"But I was once told never to give up on your dreams and now I'm so close I can almost feel it"

Cut to quiet moment in his office, we see him in a moment of reflection..whilst at the same time fiddling his expenses.

"And tonight I have the chance to show everyone just how much it means to me to fuck up a crest"

We go back 'live' to Simon and the panel

Simon Cowell: "So what's it going to be?"

Luvvie: "Well....I....(sniff)..well...erm..(sniff) the thing is.."

He suddenly bursts into tears.

Sharon and the other bird do that 'pained-heart' gesture and he is immediately put through to the next stage.

A year later our crest is the badge-version of that fat Scottish one who won X-factor a few years back and was never seen again (apart from in Greggs).

Joseph Bell
70 Posted 26/09/2013 at 21:39:44
[url=]screen capture windows[/url]
Joseph Bell
71 Posted 26/09/2013 at 21:40:23
Sorry. I tried to upload an image....should have known better.

Have a look at these. They are not my work but after a quick search around google this is what I found. Although I have more radical views on the badge these blow the three abominations out of the water.

Can anyone tell me how to submit an image? Ta.

Tommy Meehan
72 Posted 26/09/2013 at 22:28:56
Eugene, I think hed be like a shark on that show. Given that sentiment is THE currency du jour, hed buy out the hearts of the nation and evict that squatter, Taste. Actually you might be on the money there, I came across a dark horse fourth badge on twitter. I like how the warning of sensitive material chimes with the Luvvie affectation:

Phil Bellis
73 Posted 27/09/2013 at 01:13:01
Mr Bell... as you are a a self-confessed "non-traditionalist", what exactly do you find innovative, progressive and modern of the designs you champion?
Harold Matthews
74 Posted 27/09/2013 at 17:47:03
The Everton guy in charge says he has over 400 crest designs on his wall. All from fans and some of them quite brilliant. Unfortunately(listen to this), he can't use them because it wouldn't be fair to choose one and omit the remainder. The winning crest has to be designed by a professional agency.(no brown envelopes, of course).
Joseph Bell
75 Posted 27/09/2013 at 21:27:44
Mr Bellis, I am not championing these designs. I was simply demonstrating that there are better options available than the three offered up. If you read my earlier post 542 you will see my true feelings on the badge issue. In my post 741 I still stated that "I have more radical views". I hope that clears thing up for you. P.S I do like the formality of the Mr.

Joseph Bell
76 Posted 27/09/2013 at 21:34:31
Harold, that just seems crazy doesn’t it? Surely they could show us the best and let us vote. The whole thing stinks.
Steve Pugh
77 Posted 27/09/2013 at 21:59:13
Joseph, who would choose the ones for us to vote for?

If it's one person they would choose their favourites, not ours.

If it is a committee they will follow the strongest person(s) on the committee and pick their favourites....and so on.

What you will never get is the fans favourite. If the agency are like any that I have dealt with three separate teams will each have designed a crest based on the results of the consultation and that is what we are voting on, it is the only way that doesn't include somebody picking their favourite to give to us

Joseph Bell
78 Posted 27/09/2013 at 22:05:30
I see your point. However, why can’t the club give a deadline for submission of ideas from fans design companies etc. Then release all of the designs for fans with customer numbers to vote on. The cream would rise to the top and we would have a badge to be proud of created and chosen by us. Surely this is better than getting a design company to come up with the poor efforts at the top of the page.
Phil Bellis
79 Posted 28/09/2013 at 21:28:06
Fair enough Mr Bell
I find it so weird that of all the cock-ups, shenanigans, re-re-mortgaging, stagnation, porkies etc that this inept Board have perpetrated, it took the off-hand and underhand messing about with our badge that caused Evertonians to react as a unit

In my day, the pitch would've been covered in cushions on a regular basis!

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