To manage, or not to manage, that is the question.

Don Alexander 11/03/2018 14comments  |  Jump to last

The club since Mr Moshiri effectively took over has been an object lesson in the mis-management of people. He’s deserved huge credit for his own commitment in managing finances to effectively eradicate our ruinously expensive debt-burden to Kenwright’s BVI “True-Blue” (yeah, right!) sharks/mates though, and even more credit for the plans and finances being put into place for a new stadium, nearly 20 years after our previous chance to create a riverside stadium was squandered for the want of about a twentieth of what’s now required to be spent.

But on the mis-management of people:

First, he allowed Kenwright to stay as Chairman on account of his so-called “football-savvy”, Moshiri admitting he needed it.


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Second, he sanctioned the appointment of a Director of Football but the big question is who chose Walsh? This matters because if it was Moshiri it doesn’t auger well for the future football decisions he may have to make whereas he can remove Kenwright if it was him.

Far more importantly, who chose Koeman, for the same reasons in respect of worrying about our future? And then who decided to get rid of him with no apparent plan to create as seamless a transition as possible to a new manager, probably further demoralising the squad and, for what it’s worth, the stalwart (but way too inexperienced) David Unsworth?

Who eventually chose Allardyce and then why was he granted an 18-month contract, the effect of which on the squad I suggest seriously undermined his credibility to them even before taking into account the man’s workmanlike (I’m being kind) history? Of course if Allardyce screwed another year on top of the six-month contract we’d all along intended as a result of us fannying about as we did who pays the price for the year’s salary we end up having to give him in compensation when we part company this summer?

That’s another wedge made unavailable to the next manager in signing players we need to make us remotely top six contenders. Of course the many of us who disparage Allardyce, as I do as a result of his England shenanigans, would have gone even more “ape” had we given him a three year contract but we’ll now never know if he could have improved this season or his management reputation with our better squad, money to spend and an all too clear permanence around Finch Farm.

And that brings me onto the squad. Ah yes, the squad!

Who was responsible for failing to replace Lukaku with any vestige of a competent goal-scoring centre-forward?

Who was responsible for effectively ignoring Koeman’s plea for a better left-back and another better centre–back too, in Summer 2017 and then again in January 2018, when our weakness in those positions had been repeatedly and visibly exploited by opponents week-in/week-out?

Those failures effectively sabotaged the entire season and the much-vaunted, by Moshiri himself, “3-year Champions League Qualification Project.”

Also, why doesn’t anyone involved in recruitment see how physically unimposing we are right through the squad? Why doesn’t anybody do something to address the real lack of pace throughout the midfield and defence in particular? Lastly, why is there an all too evident lack of fight and confrontation right throughout the squad, with the exception of Pickford and Coleman?

We’re too soft, in head, heart and body. I suggest to Mr Moshiri that he removes all such characteristics from his own psyche if he wants to progress his project at all. Getting rid of all such employees would be a good start, starting at the top of course, and Mr Allardyce is nowhere near the top as far as I’m concerned.

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Reader Comments (14)

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Dave Wilson
1 Posted 12/03/2018 at 14:33:22
Let the conjecture begin...
Jon Withey
2 Posted 12/03/2018 at 16:42:58
Kenwright knows the club as it was and you'd expect some period of transition, even if Moshiri replaces him soon (likely).

There's some hindsight in there regarding Walsh and Koeman who were both highly rated at that point in time.

It is from that point onwards that things started going South.

Koeman and/or Walsh conspired to mess up recruitment.

Koeman was let go and we couldn't get the replacement that we wanted (e.g. Silva and others tied up by their clubs at that point), so gave Allardyce what he wanted in a panic as Unsworth was struggling.

Unless Moshiri was the reason that we couldn't recruit the appropriate players or manager that we needed (e.g. due to funds) then I don't think he has done a lot 'wrong' but has been let down by others or circumstance.

John Harrop
3 Posted 12/03/2018 at 17:46:02
Kenwright on the appointment of a Director of Football:
It’s something I wasn’t used to so I didn’t really know a lot about it because there seemed to be a lot of cross-fertilisation with my role,’ said Kenwright.

So, I'm fairly sure that it was Moshiri's idea to have a DoF, but as to the selection of Walsh in particular, it's not clear.

As far as Allardyce is concerned, I believe that was a Moshiri choice, with a strong recommendation from Walsh, and after reading the autobiography 'Big Sam' (let's hope that he doesn't read Triffic! by Tony Pulis).

However, I could be wrong, because things are not always what they seem to be at Everton.

Lev Vellene
4 Posted 12/03/2018 at 19:27:07
I can't quote anything right now, as I can't be bothered to look it up. But if Moshiri took over, and never had any advisors tell him how the club was run before that by Kenwright and his cronies, who never invested anything into the Club??? Hoodwinked is a word that ought to be restored to modernity...

I really hope I'm wrong, and that someone can tell me about a single instance when our board actually inserted money into the club, before Moshiri came aboard?

Derek Thomas
5 Posted 12/03/2018 at 21:55:58
Lev @ 4; You're not still looking for that mythical 'brass wazoo' are you mate, give it up, nobody invested it.
Andrew James
6 Posted 12/03/2018 at 22:43:17
I suspect the recruitment of Big Sam was because the board (and mostly Kenwright) looked at where we were and recalled the last time we were in such a mess in November.


If Royle hadn't been brought in then and we'd waited a couple more matches, we would have gone down.

I reckon they got as far as deep November and blinked.

Frank Wade
7 Posted 12/03/2018 at 22:48:04
Don, If I read you correctly, you are saying:

1. Moshiri should have kicked out the guy who persuaded him to come and invest in Everton??? The guy who sold him the idea???

2. Moshiri shouldn't have recruited Walsh, who at the time was top dog in the Director of Football table after Leicester had just won the Premier League with players like Mahrez, Kante and Vardy???

Next, you'll be telling us that Moshiri should have recruited Tony Marsh, so he could sign up a team of Dylan Hartleys.

The key point here is that decisions are made with the information available at the time. Recruiting Walsh was a good decision. It hasn't worked out as well as we expected, but it was still a good decision.

Michael Kenrick
8 Posted 13/03/2018 at 04:43:37
Lev (#4),

To some fans, it is a big deal that these Directors "don't put any money into the club" – only to profit massively when the next owners buy in.

It's this strange business of shareholding, where the appreciation in value of the club over time is gifted to the shareholders who sell on. But keep in mind the initial investment they made "in the club" was actually to buy shares in the club off someone else, and thus give him a massive return on his initial investment. And so the wheel turns...

And there is always risk. The money invested is at risk. And it cannot be used for anything. If (god forbid) the bottom did drop out, the Premier League bubble did burst (as predicted by a few for so long on here), then they would lose massively (as would we all as mere fans).

You can, I feel sure, be very confident that Moshiri knew exactly what model of investment he was buying into. Hell, he'd just done it with his Arsenal shares!

All the while, the nominal value of each and every one of the 35,000 shares in Everton Football Club Co Ltd is just a paltry £1.

Ian Burns
9 Posted 13/03/2018 at 09:04:43
Steve Jobs invented Apple computers and built a monster. He realised the company had grown to the point where he was out of his depth and appointed a certain John Scully (former Pepsi Cola) to become CEO of the company.

John Scully realised at the time Steve Jobs had served his purpose and sacked him, I think in April 1984 – some time around then, not important.

John Scully's autobiography is probably out of print now but it would be a good idea if Moshiri found a copy and read it. The story will point him in the right direction.

Filipe Torres
10 Posted 13/03/2018 at 21:06:39
I have to disagree to the article, in theory many of the things pointed out are being judge harshly.

I don´t know who appointed Koeman, Walsh or Allardyce, but when Koeman was signed most Evertonians were pleased, as he was (at the time) one of the most respected managers in the Premier League, with Southampton playing to get in the Europa League.

The same can be pointed out to Walsh, a director of football who had just won the premier league... at Leicester... I repeat, yeahh... Leicester, and apparently finding precious gems like Mahrez or Vardy.

As for Unsworth I have to say it made some sense, a man made in Everton, who knew all the homegrown players and close to the first team staff, with knowledge of the 1st team players, and I have a feeling that in the right circumstances it could have worked.

Even Allardyce, an experienced manager who saved teams from relegation year in.. year out.. and guess what: we got to relative safety very quickly as soon as he arrived.

so I would argue that on paper Moshiri has done all the right decisions, but football isn't rational, knows no logic and has no plan...

ps: As for Allardyce contract length, who's to say that we aren't just looking to keep Premier League status until the new stadium is built?

Don Alexander
11 Posted 13/03/2018 at 21:18:05
Frank (#7), I have cause to wonder whether or not it was Walsh who found the likes of Vardy, Kante, Mahrez and others for Leicester, or whether he just sat atop the scouting platoon they had and said yea or nay to those players found by his own subordinates. That matters to me.

Similarly I now have cause to wonder just what part Koeman played in recruiting so many good or very good players to Southampton, because very few of the signings made for us under either of them have come close to good value in my opinion. Maybe Les Reed would have been the best man for us because neither Koeman, nor Lee at the present moment have brought us some of the success they achieved in tandem at Southampton.

That's what underpins my concern. Moshiri may have felt comfortable entrusting things to others identified to him as "top blokes" but boy have we and he had a rude awakening. I just think he, Moshiri, needs to get the set-up beyond Finch Farm sorted out before we can have hope of progressing in the manner he states he wants to see at Finch Farm and Goodison/Bramley Moore.

David Barks
12 Posted 13/03/2018 at 21:20:53
All I know is I hope that we don't get another negative manager. Watching Mourinho's negative tactics being beaten by Sevilla is brilliant. The safety first football needs to be killed off and replaced with the Spanish flair that has dominated Europe. That is where Moshiri needs to look now.
Sam Hoare
13 Posted 13/03/2018 at 21:48:27
David, didn’t we try Spanish flair already? Maybe not the right variety.

Nzonzi the best player on the pitch tonight yet there were those when we were tenuously linked with him saying they didn’t want a Stoke reject...

Paul Tran
14 Posted 22/03/2018 at 20:46:49
Moshiri has done what most 'new money' owners do. He looked at who/what was achieving last year and spent big on them. Koeman was the big name Premier League manager on the up, Moshiri spent to make sure he got him. Koeman wanted a Director of Football, the latest 'big success' was Walsh, so Moshiri spent to get him. He then let them get on with their jobs.

Now I'm convinced of Koeman's inability to manage and communicate effectively, but I'm also convinced there's more to last summer's nonsense than that alone. Whatever went on there is the thing that needs sorting, regardless of who is the next manager.

Moshiri then thought if he waved his cheque book, Watford would let Silva come here. Again, Silva was the latest up and coming manager (see the pattern?). When that went belly up, Moshiri panicked and brought in "Sam'll fix it" to 'keep us up'.

That mission is now accomplished, but the important thing right now is for Moshiri to decide what he wants the club to be; moneyed project aiming to crack the top four, or a richer version of lovely, homely, comfortably non-achieving Everton. Then he needs to work out what the Director of Football is actually meant to do and let us know what constitutes that role's success. Then, depending on what he wants the club to be, he needs to find the manager that has us progressing, or have the continuity of Allardyce, who will have us treading water at 6th, 7th, 8th. We won't like that, but it'll keep Moshiri's investment safe till the new stadium.

Oh, and I'd love to rarely, if ever, hear Moshiri's voice again. How about appointing someone who can put our story out to the media in an organised, controlled, proactive way rather than the dreadful mix of silence, poor timing and incoherent, irrational statements from Moshiri himself?

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